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2. Small Brands Archives

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Sunday Glow by Celine

Sunday Glow by Celine

2. Small Brands Archives
🔥Yes, they are trending on social media in 2023🔥
Founder(s): Celine Guo
📍Canada, Ontario, Toronto
Followers on Social Media: 💕(Medium) Between 99k and 999k Followers
Clean Beauty 🌿, Paraben-Free 🚫, Sensitive Skin 🌸, Sulfate-Free 💧, Sustainable Packaging 🌍
Brand's Story Summary: Celine (a.k.a. Miss Chinese Toronto) started with a vision, and now Sunday Glow is TikTok viral and is your passport to a world of radiant confidence
💲💲 Mid-range
BossUp Cosmetics

BossUp Cosmetics

2. Small Brands Archives
🔥Yes, they are trending on social media in 2023🔥
Founder(s): Aaliyah Arnold
📍Texas, United States
Followers on Social Media: 💕(Large) Over 1 Million Followers
Celebrity/Influencers/Content Creator Reviews?: Yes
Cruelty-Free 🐰
Brand's Story Summary: From Duct Tape Dreams to TikTok Fame: The Incredible Rise of 18-Year-Old Beauty Mogul Aaliyah Arnold and BossUpCosmetics
💲💲 Mid-range
Down to Earth Beauty

Down to Earth Beauty

2. Small Brands Archives
🔥Yes, they are trending on social media in 2023🔥
📍California, United States
Followers on Social Media: 💕(Medium) Between 99k and 999k Followers
Cruelty-Free 🐰
Brand's Story Summary: Women-owned, Asian American skincare brand that combines affordable, handcrafted products with captivating ASMR content on TikTok to inspire self-care for all skin types.
💲💲 Mid-range
Youth To The People

Youth To The People

2. Small Brands Archives
Founder(s): Joe Cloyes & Greg Gonzalez
📍California, United States
Followers on Social Media: 💕(Medium) Between 99k and 999k Followers
🤝By 2024, their To The Planet Fund will have donated $1 million to nonprofit organizations in the climate space.
Clean Beauty 🌿, Cruelty-Free 🐰, Diverse Representation (Inclusive) 🌈, Eco-Conscious 🌳, Ethical Sourcing 🤝, Ethically Produced 🛠️, Paraben-Free 🚫, Recyclable Packaging 🔄, Sensitive Skin 🌸, Sustainable Packaging 🌍, Toxin-Free ❌, Transparent Ingredient List 📜, Vegan-Friendly 🌱
Brand's Story Summary: Here's your solution to vegan skincare made with superfoods: Youth To The People addresses environmental concerns with its eco-friendly packaging and clean ingredients.
💲💲 Mid-range
Juvia's Place

Juvia's Place

2. Small Brands Archives
Founder(s): Chichi Eburu
📍New Jersey, United States
Followers on Social Media: 💕(Large) Over 1 Million Followers
Body Positive 🧡, Diverse Representation (Inclusive) 🌈
Brand's Story Summary: Here's your solution for highly pigmented, bright bold makeup that also provides inclusive makeup options
💲💲 Mid-range
Kosas

Kosas

2. Small Brands Archives
Founder(s): Sheena Zadey Daly
📍California, United States
Followers on Social Media: 💕(Medium) Between 99k and 999k Followers
Clean Beauty 🌿, Cruelty-Free 🐰, Diverse Representation (Inclusive) 🌈, Paraben-Free 🚫, Sensitive Skin 🌸, Toxin-Free ❌
Brand's Story Summary: Here's your solution better skincare with makeup! Kosas offers high-performance cosmetics made with safe, non-toxic ingredients.
💲💲 Mid-range
Beauty Bakerie

Beauty Bakerie

2. Small Brands Archives
Founder(s): Cashmere Nicole
Followers on Social Media: 💕(Large) Over 1 Million Followers
🤝Supports orphans need through their Sugar Homes initiative
Celebrity/Influencers/Content Creator Reviews?: Yes
Body Positive 🧡, Cruelty-Free 🐰, Diverse Representation (Inclusive) 🌈, Vegan-Friendly 🌱
Brand's Story Summary: Cashmere Nicole, a breast cancer survivor, Mom, Wife and kindness advocate created Beauty Bakerie: your solution to long-lasting makeup!
💲💲 Mid-range
Milk Makeup

Milk Makeup

2. Small Brands Archives
Founder(s): co-founder Mazdack Rassi, COO Dianna Ruth
📍New York, New York City, United States
Followers on Social Media: 💕(Large) Over 1 Million Followers
Celebrity/Influencers/Content Creator Reviews?: Yes
Clean Beauty 🌿, Cruelty-Free 🐰, Cult-Favorites🔥, Diverse Representation (Inclusive) 🌈, Paraben-Free 🚫, Vegan-Friendly 🌱
Brand's Story Summary: This very popular brand with over 2 million fans offers vegan and cruelty-free makeup products
💲💲 Mid-range
SoulMadeCare

SoulMadeCare

2. Small Brands Archives
Founder(s): Dynasty Liranzo
📍Florida, United States
Followers on Social Media: 💕(Tiny) Under 10k Followers
Body Positive 🧡, Sensitive Skin 🌸, Transparent Ingredient List 📜
Brand's Story Summary: She started a bodycare brand that reminds people to be comfortable in their own skin! Here's her inspiring story
💲 (under $20)
KraveBeauty

KraveBeauty

2. Small Brands Archives
Founder(s): Liah Yoo
📍United States
Followers on Social Media: 💕(Small) 10k to 99k Followers
🤝They donated to Amazon conservation projects, the Great Barrier Reef Foundation, and they most recently became a member of 1% For The Planet.
Cruelty-Free 🐰, Diverse Representation (Inclusive) 🌈, Eco-Conscious 🌳, Recyclable Packaging 🔄
Brand's Story Summary: KraveBeauty began when founder Liah Yoo, a skincare content creator, realized the beauty industry's overwhelming focus on trends and quick fixes was sidetracking genuine skincare.
💲💲 Mid-range
Tower 28

Tower 28

2. Small Brands Archives
Founder(s): Amy Liu, founder/CEO
📍California, Los Angeles, United States
Followers on Social Media: 💕(Medium) Between 99k and 999k Followers
🤝On Earth Day they donate 100% of their gross profits to support ocean conservation with Heal the Bay
Celebrity/Influencers/Content Creator Reviews?: Yes
Clean Beauty 🌿, Cruelty-Free 🐰, Dermatologist-Tested 👩‍⚕️, Diverse Representation (Inclusive) 🌈, Eco-Conscious 🌳, Sensitive Skin 🌸, Transparent Ingredient List 📜
Brand's Story Summary: Having lifelong sensitive skin, over 15 years in the beauty industry led them to create enjoyable, effective, and sensitive-friendly products. This story may surprise you
💲💲 Mid-range
Butter'd Bodycare

Butter'd Bodycare

2. Small Brands Archives
📍United States
Followers on Social Media: 💕(Small) 10k to 99k Followers
🤝Butter'd Bodycare is donating 1% of All Fluff Body Cream to Black Women for Wellness.
Celebrity/Influencers/Content Creator Reviews?: Yes
Body Positive 🧡, Clean Beauty 🌿, Cruelty-Free 🐰, Diverse Representation (Inclusive) 🌈, Eco-Conscious 🌳, Ethical Sourcing 🤝, Ethically Produced 🛠️, Paraben-Free 🚫, Recyclable Packaging 🔄, Sustainable Packaging 🌍, Toxin-Free ❌
Brand's Story Summary: She started her body care brand at the age of 19 with $150! What's next is amazing Click here to more of her story
💲💲 Mid-range
Briogeo

Briogeo

2. Small Brands Archives
Founder(s): Nancy Twine
Brand's Story Summary: Nancy Twine, a former Vice President at Goldman Sachs, left her corporate career in pursuit of her passion for natural beauty and hair care.
The Ordinary

The Ordinary

2. Small Brands Archives
Founder(s): Brandon Truaxe
Brand's Story Summary: Imagine being a Canadian immigrant software engineer with 3 failed businesses until... 2016 you launch the iconic "The Ordinary" Brand and now have a $2.2 billion valuation.
Pat McGrath Labs

Pat McGrath Labs

2. Small Brands Archives
Founder(s): Dame Patricia Ann McGrath DBE
Brand's Story Summary: Imagine being a renowned makeup artist for 25 years, you FINALLY launch your own makeup line, and … just 4 years later it is valued at $1 billion
Drunk Elephant

Drunk Elephant

2. Small Brands Archives
Founder(s): Tiffany Masterson
Brand's Story Summary: Imagine being a stay-at-home mom of 4 with no interest in entrepreneurship but then after a couple of failed beauty side hustles you create a skincare brand purchased for $845 million 🤯
BLK + GRN

BLK + GRN

2. Small Brands Archives
Founder(s): Dr. Kristian Edwards
Brand's Story Summary: It started out with her packing orders in her Maryland home. Now she owns the fastest growing online beauty marketplace,
Nasty Gal

Nasty Gal

2. Small Brands Archives
Founder(s): Sophia Amoruso
Brand's Story Summary: Founder went from broke art school student selling on Ebay, to multi-million brand owner and fastest rising fashion brand, to bankrupt in 2017 And now?
The Honey Pot Co

The Honey Pot Co

2. Small Brands Archives
Founder(s): Beatrice Dixon
Brand's Story Summary: Her deceased grandmother gave her the formula for her million-dollar plant-based feminine hygiene brand in her dreams. Now the product is sold in Target all over the U.S.
Third Love

Third Love

2. Small Brands Archives
Founder(s): Hedia Zak, David Spektor
Brand's Story Summary: She quit her job at Google to create one comfortable bra for women - what happens next is shocking
Luxx Curves

Luxx Curves

2. Small Brands Archives
Founder(s): Tatiana James
Brand's Story Summary: College student and waitress had 3 failed Amazon beauty brands until…
Rent the Runway

Rent the Runway

2. Small Brands Archives
Founder(s): Jennifer Hyman and Jennifer Fleiss
Brand's Story Summary: Her sister went into credit card debt just to buy a designer dress. This gave her a multi-million dollar idea. What happens next is wild!
The Lip Bar

The Lip Bar

2. Small Brands Archives
Founder(s): Melissa Butler
Brand's Story Summary: Imagine quitting your lucrative job as a Wall Street financial analyst to create lipsticks in your kitchen. The results of that decision will blow your mind!
Stitch Fix

Stitch Fix

2. Small Brands Archives
Founder(s): Katrina Lake
Brand's Story Summary: Imagine starting a billion-dollar app that delivers clothes to you, because you don't have the time to shop
Mented Cosmetics

Mented Cosmetics

2. Small Brands Archives
Founder(s): Kristen Jones (KJ) Miller and Amanda E. Johnson
Brand's Story Summary: From Harvard, to Harlem, and now? In 2017, Kristen Jones (KJ) Miller and Amanda E. Johnson graduated from Harvard Business School and created Mented Cosmetics.

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