Tower 28 Beauty is a cosmetics brand founded by Amy Liu, also known as Amy Liu-Weiss, in 2018. The brand is known for its clean, dermatologist-developed makeup and skincare products that are specifically designed for sensitive skin. Here’s some information about the brand:
1. Beginnings:
Amy Liu was inspired to create Tower 28 Beauty after her own personal struggles with eczema. She recognized a gap in the market for high-quality, clean beauty products that were suitable for those with sensitive and problematic skin. This led her to launch Tower 28 with a focus on creating products that are safe and effective for people with skin sensitivities.
2. Challenges:
Like many startup companies, Tower 28 faced challenges in its early stages. Building a cosmetics brand from the ground up involves numerous hurdles, including product development, manufacturing, marketing, and distribution. Additionally, creating products for sensitive skin requires careful formulation and testing. However, Tower 28’s commitment to clean and non-irritating ingredients helped them overcome these challenges.
3. Successes:
Tower 28 Beauty has experienced several significant successes. Some of these include:
Clean Beauty: Tower 28 positioned itself as a clean beauty brand, avoiding potentially harmful ingredients in its products, which resonated with consumers who prioritize clean and non-toxic skincare and makeup.
Inclusivity: The brand was praised for its inclusive approach, offering products suitable for various skin tones and types.
Retail Expansion: Tower 28 products were available in major retailers, both online and in physical stores, helping the brand gain broader recognition.
Positive Reviews: The brand received positive reviews for its products, particularly its best-selling products like the ShineOn Jelly Lip Gloss and the SOS Daily Rescue Facial Spray.
Social Media Presence: Tower 28 effectively utilized social media platforms to connect with its audience and promote its products.
Dermatologist-Backed: The fact that the brand’s products were developed with input from dermatologists added credibility and trustworthiness.
