The Sol Archives has changed to The Creator Arc – Shop journals, tools and services for content creators 
The Sol Archives has changed to The Creator Arc – Shop journals, tools and services for content creators
Nancy Twine, a former Vice President at Goldman Sachs, left her corporate career in pursuit of her passion for natural beauty and hair care.
Briogeo Hair Care
clean, natural + powerful hair care for all
✨ share your healthy hair journey w/ #briogeo
🛍 briogeo.com @sephora @ultabeauty @cultbeauty @nordstrom
How it started
Briogeo, founded by Nancy Twine, is a remarkable brand that has revolutionized the hair care industry with its focus on clean, high-quality products catering to diverse hair textures. Nancy Twine’s entrepreneurial journey and dedication to creating effective and inclusive hair care solutions have propelled Briogeo’s growth and success.
Nancy Twine, a former Vice President at Goldman Sachs, left her corporate career in pursuit of her passion for natural beauty and hair care. Inspired by her grandmother’s homemade hair care recipes, Nancy set out to create a brand that would provide clean and nourishing hair care options for all hair types. In 2013, she founded Briogeo, combining the words “brio” (meaning vivid and full of life) and “geo” (indicating earth and nature).
The Launch
Briogeo’s initial product line consisted of just four hair care products, each formulated with naturally derived ingredients to address specific hair concerns. The brand quickly gained attention for its innovative approach to hair care and its commitment to transparency. Briogeo’s products were free from harsh sulfates, silicones, parabens, and other harmful additives commonly found in traditional hair care products. This emphasis on clean ingredients and inclusivity set Briogeo apart from competitors and resonated with a diverse customer base.
To grow the brand, Nancy Twine utilized various strategies, including social media marketing, influencer collaborations, and word-of-mouth recommendations. Briogeo’s commitment to catering to diverse hair textures attracted a wide range of customers who were eager to find products that addressed their unique needs. The brand’s success was fueled by positive reviews and testimonials from satisfied customers who experienced remarkable results with Briogeo’s products.
As Briogeo gained momentum, the brand expanded its product line to include a wider range of hair care solutions. From shampoos and conditioners to styling products and treatments, each offering was meticulously formulated to deliver effective and clean results. Briogeo’s commitment to transparency extended beyond its ingredients to its packaging, which featured clear labels and detailed product information.
Briogeo’s dedication to inclusivity and diversity has been a driving force in its growth. The brand recognized the need for representation and actively sought to serve customers with different hair textures and needs. By focusing on underrepresented hair types and providing tailored solutions, Briogeo gained a loyal customer base and became a trusted authority in the clean hair care industry.
How it’s going today
Today, Briogeo continues to thrive and expand its reach. Its products are available online through its website and various e-commerce platforms, as well as in select retail stores. The brand’s commitment to clean, effective, and inclusive hair care has garnered numerous accolades and industry recognition. Briogeo has been featured in major publications and has received prestigious awards for its outstanding formulations and commitment to sustainability.
In addition to its success in the market, Briogeo remains dedicated to giving back. The brand actively supports charitable organizations and initiatives focused on promoting education and empowerment. By combining its business endeavors with a commitment to social impact, Briogeo has solidified its position as a leader in the clean beauty space.
In conclusion, Briogeo’s startup story is a testament to Nancy Twine’s vision and determination to create a clean hair care brand that caters to diverse hair textures. Through strategic marketing, product innovation, and a commitment to inclusivity, Briogeo has experienced remarkable growth and success. Today, the brand continues to inspire and empower customers with its clean, effective, and inclusive hair care solutions, making a positive impact on the beauty industry.
Briogeo offers a wide range of clean hair care products that are formulated with naturally derived ingredients to address various hair concerns. Their product lineup includes shampoos, conditioners, treatments, styling products, and more. Here are some of the key product categories and offerings available from Briogeo:
Shampoos: Briogeo’s shampoos are designed to cleanse the hair and scalp without stripping away natural oils. They offer different formulations targeting specific needs, such as the “Be Gentle, Be Kind” line for everyday use or the “Scalp Revival” line for those with scalp issues like dryness or flakiness.
Conditioners: Briogeo’s conditioners provide hydration, nourishment, and manageability to the hair. They offer options like the “Don’t Despair, Repair!” deep conditioning mask, which helps repair damaged hair, or the “Curl Charisma” conditioner for enhancing and defining curly hair.
Treatments: Briogeo offers a variety of treatment products to address specific concerns. The “Don’t Despair, Repair!” deep conditioning mask is a popular treatment that helps restore and strengthen damaged hair. They also have a “Scalp Revival” charcoal + tea tree scalp treatment to promote a healthy scalp environment.
Styling Products: Briogeo’s styling products are designed to help achieve desired hairstyles while providing nourishment and protection. They offer options like the “Farewell Frizz” blow dry perfection and heat protectant cream or the “Curl Charisma” rice amino + avocado leave-in defining crème for defining and enhancing natural curls.
Scalp Care: Briogeo recognizes the importance of a healthy scalp for overall hair health. They offer products like the “Scalp Revival” charcoal + coconut oil micro-exfoliating shampoo, which helps remove buildup and promote a balanced scalp.
Kits and Sets: Briogeo also offers curated kits and sets that combine complementary products to address specific hair concerns. These kits provide a complete hair care routine and can be a great way to try multiple products from the brand.
It’s important to note that Briogeo’s products are formulated without harsh sulfates, silicones, parabens, phthalates, and artificial dyes. The brand emphasizes the use of natural ingredients and transparency in their formulations.
Please note that the specific product offerings may vary over time as Briogeo continues to innovate and introduce new products to their lineup. It’s always recommended to visit the Briogeo website or authorized retailers to explore the most up-to-date product offerings.
Influencer Collaborations: Briogeo leveraged the power of influencers to expand its reach and build credibility. The brand collaborated with popular beauty influencers and hairstylists who aligned with their target audience and shared their values of clean beauty and inclusivity. These influencers promoted Briogeo’s products through reviews, tutorials, and endorsements, effectively reaching new audiences and generating buzz around the brand.
Content Marketing and Education: Briogeo implemented a content marketing strategy to educate consumers about clean hair care and empower them to make informed purchasing decisions. The brand created valuable content through blog posts, articles, and videos that addressed common hair concerns, provided tips and tutorials, and highlighted the benefits of their products. By positioning themselves as a trusted source of information, Briogeo established authority in the industry and fostered a sense of community among their customers.
Strategic Partnerships: Briogeo formed strategic partnerships with complementary brands and retailers to expand its distribution and increase brand exposure. By collaborating with retailers such as Sephora and Ulta Beauty, Briogeo gained access to a broader customer base and secured shelf space in prominent beauty destinations. Additionally, the brand partnered with other clean beauty brands or wellness companies to create limited-edition product collaborations, which not only attracted new customers but also reinforced their commitment to clean and holistic beauty.
These strategies allowed Briogeo to reach a wider audience, build brand awareness, and establish themselves as a reputable player in the clean hair care industry. It’s worth noting that these strategies often worked synergistically with social media efforts, as influencers and content marketing were frequently amplified through social media platforms, contributing to Briogeo’s overall marketing success.
2013: Briogeo is founded by Nancy Twine, a former Vice President at Goldman Sachs. The brand’s focus is on creating clean hair care products that cater to diverse hair textures.
2014: Briogeo launches its initial product line consisting of four hair care products, each formulated with naturally derived ingredients. The brand gains attention for its commitment to transparency and inclusivity.
2015: Briogeo expands its product range and introduces new offerings, including additional shampoos, conditioners, and treatments. The brand starts gaining traction and recognition within the beauty industry.
2016: Briogeo receives positive reviews and accolades from beauty influencers and customers, further establishing its reputation as a clean and effective hair care brand. The brand continues to grow its customer base.
2017: Briogeo focuses on expanding its distribution channels and securing partnerships with various retailers to make its products more widely accessible. The brand begins to gain visibility in major beauty and lifestyle publications.
2018: Briogeo’s popularity continues to rise as more consumers embrace the clean beauty movement. The brand strengthens its online presence and engages with customers through social media platforms, building a loyal and engaged community.
2019: Briogeo introduces new product offerings, including styling products and scalp care solutions, to cater to evolving customer needs. The brand emphasizes its commitment to sustainability and eco-friendly practices.
2020: Despite the challenges posed by the COVID-19 pandemic, Briogeo maintains its momentum and adapts to the changing market conditions. The brand continues to innovate and expand its product range, capturing the attention of a diverse customer base.
2021: Briogeo solidifies its position as a leader in the clean hair care industry. The brand receives industry recognition and wins prestigious awards for its formulations and commitment to clean beauty. Briogeo remains dedicated to inclusivity, representation, and giving back to charitable causes.
Once upon a time, in the world of hair,
A brand was born with a vision rare.
Briogeo, its name, inspired by nature’s call,
Clean and diverse hair care, for one and all.Nancy Twine, a woman with a dream,
Left her corporate life, a courageous theme.
From Goldman Sachs, she took a leap,
To create something special, a promise to keep.The idea sprouted from her grandmother’s lore,
Homemade recipes for hair, she’d explore.
Nancy knew the world needed a change,
Clean products, inclusive, with a wide range.In 2013, Briogeo was born,
With four products, it took the stage by storm.
Shampoos and conditioners, treatments divine,
Formulated with care, using ingredients so fine.The journey began, uphill and steep,
But Nancy persevered, she had promises to keep.
She sought growth through strategies wise,
Marketing tactics that would make Briogeo rise.Influencer collaborations, a strategy grand,
Briogeo partnered with voices in demand.
Beauty influencers and hairstylists renowned,
Shared their love for Briogeo, making sweet sounds.Content marketing played a crucial role,
Educating consumers, nurturing their soul.
Blogs, videos, and articles galore,
Empowering customers, guiding them ashore.Strategic partnerships, another key,
Briogeo joined forces, expanding its decree.
Retail giants like Sephora and Ulta Beauty,
Showcased Briogeo’s prowess, a fulfilling duty.And now, let’s fast forward to today,
Briogeo’s growth continues, come what may.
The brand has blossomed, reaching new heights,
A champion of clean hair care, shining bright.With accolades earned and hearts won,
Briogeo’s story is far from done.
Its commitment to inclusivity and sustainability,
Leads the way in the realm of beauty’s nobility.So, next time you seek hair care pure,
Briogeo’s products will be your cure.
A tale of passion, innovation, and grace,
A brand that proves dreams can find their place.
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