Third Love

She quit her job at Google to create one comfortable bra for women –
what happens next is shocking

ThirdLove is a lingerie and underwear brand that was founded in 2013 by husband and wife team David Spector and Heidi Zak.

The Idea:

The idea for ThirdLove came about after Zak, who had worked in the fashion industry for several years, struggled to find a comfortable and well-fitting bra that suited her needs.

Zak recognized that many women had similar issues, as traditional bra sizes often did not take into account the nuances of a woman’s body shape.

How it Started:

She started by spending months researching and developing prototypes and used data and feedback from real women to inform their designs.

In 2013, ThirdLove launched with a single product: a wireless bra that was designed to fit a wide range of sizes and body shapes.

How it’s going:

The brand quickly gained a following, and over the years has expanded to include a range of bras, underwear, and loungewear.

Today, ThirdLove is known for its inclusive sizing, innovative design, and commitment to providing women with comfortable and high-quality undergarments.

The brand has received numerous accolades for its products and business model, and continues to grow and evolve under Zak and Spector’s leadership.

In 2018, ThirdLove announced that it had raised $55 million in a Series C funding round, bringing the company’s total funding to date to over $68 million.

The funding was intended to support the brand’s continued growth and expansion.

Marketing Strategies

Content Marketing: ThirdLove has invested heavily in creating high-quality content that provides value to their customers. They have a blog on their website that covers a wide range of topics related to lingerie, including fit and sizing, styling tips, and body positivity. The brand also offers a bra sizing quiz that helps customers find the perfect fit. By providing valuable content and tools, ThirdLove has established itself as an authority in the lingerie space and built a loyal following of engaged customers.

Influencer Marketing: While not strictly social media marketing, influencer marketing is a popular online marketing strategy that ThirdLove has used to great effect. The brand has partnered with a number of prominent bloggers, podcasters, influencers, and celebrities to promote their products and increase brand awareness. By leveraging the reach and influence of these individuals, ThirdLove has been able to reach new audiences and drive sales. This form of marketing is how we at Sol Archives were made aware of Third Love and their change-making bras!

Email Marketing: ThirdLove has a robust email marketing program that targets both new and existing customers. They use email to promote new products, offer discounts and promotions, and provide educational content related to lingerie. By maintaining regular communication with their customers, ThirdLove has been able to build strong relationships and drive repeat business.

Overall, ThirdLove’s success can be attributed to a combination of innovative product design, a commitment to inclusivity, and effective online marketing strategies that prioritize customer engagement and value.