We’re going to take a look at the fascinating world of BossUpCosmetics, the brainchild of a young entrepreneur who turned her passion into a thriving beauty brand.
In October 2018, Aaliyah Arnold embarked on a remarkable journey. She founded her online beauty and skincare brand, @BossUpCosmetics, at the tender age of 14. Now, at just 18 years old, this Houston native has transformed her brand into a powerhouse, offering a wide range of products, from eyeshadow palettes to lipsticks, blushes to brushes, and of course, her signature lip glosses.
But here’s the kicker, folks – Aaliyah’s entrepreneurial spirit began to shine at an astonishingly young age. When she was just 9, she ran her first business, “Sticky Business,” selling unique accessories made entirely of duct tape. These products, including wallets, phone cases, and purses, were a hit among her schoolmates.
At the tender age of 11, Aaliyah took her passion for business to the online world, opening her first official store called “Tropical Slimes” on Etsy. Yes, you guessed it right, she was running a slime business! Her creativity and drive were so impressive that she received hundreds of orders during that time.
Fast forward to 2018, and Aaliyah felt the urge to reignite her entrepreneurial flame. This time, it was all about lip gloss. At the age of 14, she launched her second official online store, initially known as BossGlossCosmetics (which we now know as BossUpCosmetics). Here, she offered lip glosses in a mesmerizing array of shades and colors.
But Aaliyah didn’t stop there; her brand continued to evolve. She expanded her product line to include eyelashes and eyeshadow palettes, demonstrating her ever-growing passion for cosmetics. It was clear that her brand was no longer just about lip gloss, and so came the pivotal decision in 2019 to change the brand’s name to BossUpCosmetics.
And that’s when things started to get really exciting! BossUpCosmetics went viral in December 2021, thanks to overwhelming online support. Aaliyah couldn’t handle it all on her own anymore. She had a secret weapon – her mother, Wendy, who quit her corporate job to join her daughter in running BossUp. It’s a dynamic duo that we all love today.
Now, BossUpCosmetics is a thriving beauty empire offering an impressive range of products: Lip Gloss, Liquid Lipsticks, Blushes, Highlighters, Lashes, Eyeshadow Palettes, Apparel, Accessories, Skin Care, and their latest addition, Mama’s Cups! This Black-Latina and Christian-owned business is proudly based in Houston, Texas, and it’s growing every single day.
But here’s the cherry on top – BossUpCosmetics knows the importance of organic marketing. Aaliyah has harnessed the power of TikTok to gain a massive following. You can catch her on TikTok Live, sharing her mornings with “Get Ready With Me” sessions or her evenings as she diligently packages orders and fills those mesmerizing glosses. With 2 million followers and a staggering 71 million likes, Aaliyah is a true sensation on TikTok.
And there you have it, the inspiring journey of Aaliyah Arnold, the 18-year-old founder and CEO of BossUpCosmetics. From duct tape accessories to viral beauty sensations, her story is a testament to the power of passion, persistence, and embracing new horizons. Don’t forget to hit that like button and subscribe for more amazing stories like this one! Thanks for tuning in, and we’ll catch you in the next video. Until then, stay beautiful!
