Beatrice Dixon founder of The Honey Pot Co

Her deceased grandmother gave her the formula for her million-dollar plant-based feminine hygiene brand in her dreams. Now the product is sold in Target all over the U.S.

Idea:

In 2012 Beatrice suffered from recurring bacterial vaginosis that prescription medication did not heal at all. She had a dream one night where her deceased grandmother gave her an herbal remedy and she quickly woke up and wrote it down. After the fifth day of using the formula, Dixon was entirely cured of her BV.

Started:

While working at Whole Foods, Dixon would continue perfecting the formula and receive feedback from friends and family. She would visit beauty and hair trade shows on the weekends for years to promote her product and would consistently sell out due to increasing demand.

Major challenges:

Through 80-hour weeks and tireless work, Dixon never wavered from her mission, certain that women needed her product in their lives. “It was really hard,” she recalls, “but I always knew that no matter what, we were going to be okay. There was no plan B either, so this s**t kind of had to work.

How it’s going:

A hairdresser at one of the trade shows introduced her to a representative at Target and presented Dixon and her small team with a proposition to sell their products in their stores. The company produced around 24,000 bottles and made nearly $250,000! The Honey Pot Co has continued to expand and is now sold in retailers across the United States.

Estimated Revenue & Valuation
The Honey Pot’s estimated annual revenue is currently $12.2M per year in 2022
The Honey Pot’s estimated revenue per employee is $225,900

Employee Data
The Honey Pot has 54 Employees
The Honey Pot grew their employee count by 145% last year.

Top 3 marketing strategies:

Influencer marketing: The Honey Pot Co often partners with influencers and celebrities to promote their products on social media. These partnerships help to increase brand awareness and reach new audiences. For example, in 2020, the company partnered with actress Tia Mowry to launch a new line of products.

Social media marketing: The Honey Pot Co has a strong social media presence, with active accounts on Instagram, Twitter, and Facebook. The brand uses social media to showcase its products, share user-generated content, funny relatable animated memes, and engage with its customers. They also use social media to promote their message of feminine hygiene, inclusivity, and representation.

Content marketing: The Honey Pot Co website features a blog that provides information on women’s health and wellness. This content marketing strategy helps to establish the brand as an authority in the natural health and wellness space and helps to build trust with its customers. The company also produces educational videos and podcasts that offer information on women’s health and wellness.

Full brand story

The Honey Pot Co is a line of plant-based feminine hygiene products that was founded in 2014 by Beatrice Dixon. Dixon, a black woman, and entrepreneur was inspired to create the brand after suffering from bacterial vaginosis for months and feeling frustrated with the lack of natural, effective remedies on the market.

Dixon used her background in natural medicine and traditional African remedies to create a line of products that were gentle, effective and made with natural ingredients. The brand’s products include menstrual pads, tampons, panty liners, and vaginal washes, all of which are free of harmful chemicals and synthetic fragrances.

In addition to being a successful businesswoman, Dixon has also been a vocal advocate for black-owned businesses and women’s health. She has been featured in numerous media outlets, including Forbes and Essence, and has spoken about the importance of representation in the business world.

The Honey Pot Co gained widespread attention in 2019 when a Target commercial featuring Dixon aired during Black History Month. The commercial was met with backlash from some white consumers, who accused the brand of being “racist” for targeting black women. However, Dixon stood by her message of inclusivity and representation, stating that she wanted to create products that worked for all women, regardless of their skin color.

Despite the controversy, the Honey Pot Co has continued to grow and expand, and is now sold in retailers across the United States. Dixon’s success story serves as an inspiration to many aspiring entrepreneurs, and she has been recognized for her work as a trailblazer in the natural health and wellness industry.