Urban Hydration

Excerpt –

About

Urban Hydration – Started by Psyche and Vontoba Terry, this brand offers natural and affordable hair and skincare products.

Full Story – The Idea, How it started, The Launch, How it’s going today

Urban Hydration is a popular and successful beauty and wellness brand that was founded by Psyche and Vontoba Terry. The story of Urban Hydration is an inspiring journey of entrepreneurship, passion, and a commitment to making a positive impact on the world.

The idea for Urban Hydration came about when Psyche and Vontoba Terry were on a trip to Africa in 2013. During their visit, they witnessed the water crisis firsthand and saw the impact it had on the lives of the local communities. This experience sparked a desire in them to create a brand that not only provided high-quality beauty and wellness products but also made a difference by addressing global water-related issues.

With a vision in mind, Psyche and Vontoba Terry set out to create a line of products that would be effective, affordable, and most importantly, give back to communities in need. They started by developing a range of natural and organic skin and hair care products that were free from harsh chemicals and suitable for all hair and skin types.

To fund their venture, Psyche and Vontoba Terry utilized their personal savings and sought out small business loans. They launched Urban Hydration in 2014 with a strong focus on social responsibility. For every product sold, they committed to donating a gallon of water or providing water wells to communities in Africa through their partnership with WATERisLIFE, a non-profit organization.

In the early stages, Urban Hydration faced the challenges commonly encountered by startups, such as limited resources and competition. However, their dedication to their mission and their commitment to delivering high-quality products helped them gain traction in the market.

They focused on building a strong online presence through e-commerce platforms and social media marketing. Through engaging content and storytelling, they were able to connect with their target audience and create a loyal customer base. Positive word-of-mouth also played a significant role in their growth as satisfied customers shared their experiences with Urban Hydration products.

As the brand gained popularity, Urban Hydration expanded its product line to include a wide range of beauty and wellness products, including body lotions, scrubs, face masks, and more. They continued to prioritize natural and organic ingredients, ensuring that their products remained safe and effective.

Urban Hydration’s commitment to social responsibility and sustainability resonated with consumers, leading to further growth and recognition. Their products are now available in major retailers across the United States, including Target, Walmart, and Whole Foods Market. They have also expanded their presence internationally.

Today, Urban Hydration has become a prominent brand in the beauty and wellness industry. They continue to donate water to communities in need and actively support initiatives focused on education, health, and clean water access. Their success can be attributed to their genuine passion, innovative products, and dedication to making a positive impact.

The story of Urban Hydration serves as an inspiration for aspiring entrepreneurs, highlighting the importance of combining business acumen with social responsibility. Through their journey, Psyche and Vontoba Terry have shown that it is possible to build a successful brand while making a difference in the world.

Featured Products

Hair Care: Urban Hydration offers a variety of hair care products to cleanse, condition, and style your hair. Their collection includes shampoos, conditioners, leave-in conditioners, hair masks, and styling products. These products are formulated to promote healthy hair growth, moisturize the scalp, and enhance the natural texture of your hair.

Skin Care: Urban Hydration offers a range of skincare products to cleanse, moisturize, and revitalize your skin. Their collection includes facial cleansers, toners, moisturizers, serums, masks, and scrubs. These products are infused with natural ingredients like coconut oil, avocado oil, aloe vera, and shea butter to hydrate, soothe, and nourish the skin.

Bath and Body: Urban Hydration provides bath and body products that help to cleanse, exfoliate, and hydrate the body. Their collection includes body washes, body scrubs, body lotions, body oils, and bath bombs. These products are formulated to leave your skin feeling soft, smooth, and rejuvenated.

Hand and Foot Care: Urban Hydration offers products specifically designed to care for your hands and feet. They provide hand creams, hand sanitizers, foot creams, foot masks, and foot scrubs. These products are enriched with moisturizing ingredients to keep your hands and feet hydrated and nourished.

Lip Care: Urban Hydration also offers lip care products to keep your lips moisturized and protected. Their lip balms are made with natural ingredients to help soothe dry, chapped lips and maintain their softness.

Men’s Grooming: Urban Hydration has a range of grooming products tailored for men. This includes body washes, beard oils, and beard balms designed to keep the skin and beard healthy and well-maintained.

Marketing Strategies

Influencer Collaborations: Urban Hydration leveraged the power of influencer marketing to expand their reach and connect with their target audience. They partnered with relevant influencers and beauty enthusiasts who aligned with their brand values and had a strong online presence. These influencers promoted Urban Hydration products through reviews, tutorials, and endorsements, which helped generate awareness and credibility for the brand. By leveraging the influence and trust of these individuals, Urban Hydration was able to reach new audiences and build trust with potential customers.

Cause-Related Marketing: Urban Hydration’s commitment to social responsibility and clean water initiatives became a key component of their marketing strategy. They effectively communicated their mission and the impact of their donations through their packaging, website, and offline events. By highlighting the positive social impact customers could make by purchasing Urban Hydration products, the brand created a sense of purpose and connection. This cause-related marketing approach resonated with consumers who were not only looking for quality beauty products but also wanted to support brands that made a difference.

Event Sponsorship and Brand Activations: Urban Hydration actively participated in various events, both within the beauty industry and those related to social causes. They sponsored beauty expos, wellness conferences, and community events where they showcased their products, engaged with potential customers, and educated attendees about their brand mission. Urban Hydration also organized their own brand activations, such as pop-up shops or beauty demos, to provide an interactive experience for consumers. By participating in these events, Urban Hydration increased brand visibility, built relationships with customers face-to-face, and created memorable experiences that translated into long-term brand loyalty.

Timeline

2013: Psyche and Vontoba Terry, the founders of Urban Hydration, travel to Africa and witness the water crisis firsthand, which inspires them to create a brand that addresses global water-related issues.

2014: Urban Hydration is founded with a focus on providing high-quality beauty and wellness products while making a positive social impact. They launch their initial product line, including hair care and skincare products.

2015: Urban Hydration establishes a partnership with the non-profit organization WATERisLIFE to support clean water initiatives in Africa. For every product sold, the brand commits to donating a gallon of water or providing water wells to communities in need.

2016: The brand gains traction and expands its product offerings to include bath and body products, hand and foot care, and lip care. Urban Hydration continues to emphasize natural and organic ingredients in their formulations.

2017: Urban Hydration secures partnerships with major retailers, including Target and Walmart, expanding their distribution channels and making their products more widely accessible to consumers.

2018: The brand receives recognition and awards for its commitment to social responsibility and sustainable practices. Urban Hydration continues to participate in events and beauty expos, further establishing its presence in the industry.

2019: Urban Hydration introduces a men’s grooming line, catering to the growing demand for male-specific products. They launch products such as body washes, beard oils, and beard balms, expanding their target market.

2020: Despite the challenges posed by the COVID-19 pandemic, Urban Hydration adapts and continues to thrive. They focus on e-commerce and online marketing to maintain their connection with customers during the lockdowns.

2021: Urban Hydration reaches a significant milestone as they expand their international presence, making their products available to customers outside of the United States. They continue to innovate and introduce new products, staying true to their mission of providing hydration and promoting wellness.

Rhyming Story

In the realm of beauty, there’s a brand that shines,
With a mission to hydrate and embrace natural finds.
Its name is Urban Hydration, a tale worth a rhyme,
Of two visionaries who sought to make a difference in time.

Psyche and Vontoba Terry, their hearts filled with care,
Embarked on a journey to a land far and rare.
Africa’s shores they explored, witnessing a crisis untold,
The water scarcity that left communities in a stranglehold.

Inspired by the struggle, an idea was conceived,
To create a brand that gives back and helps those in need.
Thus, Urban Hydration was born, a purpose-driven quest,
To provide beauty and wellness, with a mission to invest.

With passion ablaze, they crafted their very first line,
Hair care and skin care products, of exceptional design.
Using natural ingredients, organic and pure,
Urban Hydration emerged as a brand that would endure.

In 2014, their dream became a reality,
As Urban Hydration launched with heartfelt vitality.
They pledged to donate water, for every product sold,
Partnering with WATERisLIFE, their commitment took hold.

To grow the brand and spread their noble aim,
Urban Hydration employed strategies, building their fame.
Influencer collaborations, a powerful tool they embraced,
With trusted voices and testimonials, their reach embraced.

Cause-related marketing, a key pillar in their plan,
They showcased their impact, inspiring customers to lend a hand.
Through packaging and storytelling, their mission was clear,
To empower consumers, making their purchase sincere.

Event sponsorships and activations, they embarked on a mission,
To connect face-to-face, creating a lasting impression.
Beauty expos and conferences, where their story was told,
Urban Hydration’s presence shone bright, with a purpose so bold.

Today, Urban Hydration has reached remarkable heights,
Their products gracing shelves, bringing smiles and delights.
Their commitment to quality, sustainability, and more,
Has earned them loyal customers who continually adore.

Their top three marketing strategies, let’s unveil,
Influencers, cause marketing, and events set sail.
Through trusted voices, they spread their message wide,
Creating an impact, connecting with hearts worldwide.

In the world of beauty and wellness, Urban Hydration stands,
A brand fueled by compassion, guided by caring hands.
Their story of passion, purpose, and growth,
A testament to the power of dreams, in beauty they both.

So let’s raise a toast to Urban Hydration’s success,
A brand that illuminates, leaving a mark that’s priceless.
May their journey continue, inspiring others anew,
With each product sold, a drop of kindness they do brew.