The full story about Luxx Curves and their online marketing strategies: https://sol-archives.com/listing/luxx-curves
College student and waitress had 3 failed Amazon beauty brands until…
Tatiana James is a Vancouver native who worked as a waitress while pursuing a political science degree. She dreamed of becoming a digital nomad with her boyfriend at the time, Stefan James, and decided Amazon would be the ideal place to start. After starting 3 different failed beauty businesses, she finally found the perfect product to sell: waist trainers.
The idea: Tatiana was inspired to start her business after struggling with her own body image and self-confidence. She began using waist trainers and other shaping products to help her achieve her desired figure and eventually decided to start her own company to help other women do the same.
How it started: With around $300, she started by selling e-books, then the Konjac beauty sponge. She reinvested the profits from those products to create a 3D fiber mascara brand. Unfortunately, her friend suffered an allergic reaction to the mascara, which made her realize that its time to find a different product to sell. One that was safe to sell, one that she was more passionate about, and one that she could sell effortlessly.
How it’s going: Since launching her waist trainers on Amazon in 2016, her brand Luxx Curves has amassed 181,000 Youtube subscribers, 44,000+ Instagram followers, and over $1 million dollars in revenue. Tatiana now teaches other entrepreneurs how to sell products on Amazon via her Tatiana James Youtube channel with over 400k subscribers. She is expecting her first child very soon, building a beachside house in Panama, and living the digital nomad lifestyle she has always dreamed of!
The full story about Luxx Curves and their online marketing strategies: https://sol-archives.com/listing/luxx-curves
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