So In today’s blog, we will discuss 3 small beauty brands that gained MASSIVE success through TikTok. Yeah I know, TikTok? But yes it was life-changing success, almost like a Rags to Riches story but with a lot of hard work and late nights that made all the sweat and tears worth it
Now stick with me to the end of this video because these stories are guaranteed to entertain you and give you the jolt (lightning sound effect) of energy you need to motivate you along your journey, whether you’re a beauty boss or a beauty enthusiast.
First Story: Down to Earth Beauty
Meet Down to Earth Beauty, your go-to for effective and affordable skincare that’s perfect for all skin types. But what sets them apart from the rest? Well, let me tell you the story of how this amazing brand came to be.
Down to Earth Beauty isn’t just a brand; it’s a passion project brought to life by a group of inspiring individuals who believe in the power of self-care and skincare, all while keeping things cute, fun, and budget-friendly. It’s like having your own personal spa day every day!
And here’s the twist in their journey that really caught our attention. Down to Earth Beauty leveraged the magic of TikTok, where they gained a massive following of 694K followers and an astonishing 25.6 million likes! How did they do it, you ask? Well, it’s all about those ASMR sounds and their super satisfying product demos that’ll give you the ultimate brain tickles!
Host (V.O.): Yep, those ASMR piping videos have everyone talking, and trust me, they’re as satisfying as they look. But it’s not just about the visuals; it’s about the quality behind the scenes.
Down to Earth Beauty prides itself on being a small business that handcrafts every skincare and body care product with love and care. They use unrefined, natural, and raw butters, ensuring your skin gets the best of the best. And guess what? All their fragrances are PHTHALATE-FREE, so you can pamper yourself guilt-free.
What’s even more impressive is that everything is made in small batches to guarantee the quality of each item. It’s like having a little piece of skincare heaven in every jar.
And here’s a fact that makes us even more excited to support this brand: Down to Earth Beauty is proudly Asian American and 100% Women Owned. They’re not just a business; they’re a community that cares.
The inspiring journey of Down to Earth Beauty, a brand that’s redefining skincare and self-care in the most delightful way possible. If you’re as excited as I am about their ASMR magic and amazing products, don’t forget to check out their website and show them some love.
Second story: bossupcosmetics
We’re going to take a look at the fascinating world of BossUpCosmetics, the brainchild of a young entrepreneur who turned her passion into a thriving beauty brand.
In October 2018, Aaliyah Arnold embarked on a remarkable journey. She founded her online beauty and skincare brand, @BossUpCosmetics, at the tender age of 14. Now, at just 18 years old, this Houston native has transformed her brand into a powerhouse, offering a wide range of products, from eyeshadow palettes to lipsticks, blushes to brushes, and of course, her signature lip glosses.
But here’s the kicker, folks – Aaliyah’s entrepreneurial spirit began to shine at an astonishingly young age. When she was just 9, she ran her first business, “Sticky Business,” selling unique accessories made entirely of duct tape. These products, including wallets, phone cases, and purses, were a hit among her schoolmates.
At the tender age of 11, Aaliyah took her passion for business to the online world, opening her first official store called “Tropical Slimes” on Etsy. Yes, you guessed it right, she was running a slime business! Her creativity and drive were so impressive that she received hundreds of orders during that time.
Fast forward to 2018, and Aaliyah felt the urge to reignite her entrepreneurial flame. This time, it was all about lip gloss. At the age of 14, she launched her second official online store, initially known as BossGlossCosmetics (which we now know as BossUpCosmetics). Here, she offered lip glosses in a mesmerizing array of shades and colors.
But Aaliyah didn’t stop there; her brand continued to evolve. She expanded her product line to include eyelashes and eyeshadow palettes, demonstrating her ever-growing passion for cosmetics. It was clear that her brand was no longer just about lip gloss, and so came the pivotal decision in 2019 to change the brand’s name to BossUpCosmetics.
And that’s when things started to get really exciting! BossUpCosmetics went viral in December 2021, thanks to overwhelming online support. Aaliyah couldn’t handle it all on her own anymore. She had a secret weapon – her mother, Wendy, who quit her corporate job to join her daughter in running BossUp. It’s a dynamic duo that we all love today.
Now, BossUpCosmetics is a thriving beauty empire offering an impressive range of products: Lip Gloss, Liquid Lipsticks, Blushes, Highlighters, Lashes, Eyeshadow Palettes, Apparel, Accessories, Skin Care, and their latest addition, Mama’s Cups! This Black-Latina and Christian-owned business is proudly based in Houston, Texas, and it’s growing every single day.
But here’s the cherry on top – BossUpCosmetics knows the importance of organic marketing. Aaliyah has harnessed the power of TikTok to gain a massive following. You can catch her on TikTok Live, sharing her mornings with “Get Ready With Me” sessions or her evenings as she diligently packages orders and fills those mesmerizing glosses. With 2 million followers and a staggering 71 million likes, Aaliyah is a true sensation on TikTok.
And there you have it, the inspiring journey of Aaliyah Arnold, the 18-year-old founder and CEO of BossUpCosmetics. From duct tape accessories to viral beauty sensations, her story is a testament to the power of passion, persistence, and embracing new horizons. Don’t forget to hit that like button and subscribe for more amazing stories like this one! Thanks for tuning in, and we’ll catch you in the next video. Until then, stay beautiful!
Story 3: Sunday Glow by Celine
Imagine a world where beauty and confidence go hand in hand, and it all starts with one remarkable individual. Get ready to meet the genius behind Sunday Glow, the radiant Celine Guo!
Celine Guo is no ordinary entrepreneur. Her journey in the startup world began at a mere 15 years old, setting the stage for a decade-long career filled with astounding success.
Fast forward to 2017, and Celine earned herself the prestigious title of Miss Chinese Toronto. But it wasn’t just a crown she gained; it was the curiosity of countless friends and admirers.
They’d ask her, “How do I become more confident?” But the most frequently asked question of all was, “What’s your skincare routine?” You see, everyone knew Celine was a skincare fanatic, and they wanted the secrets behind her flawless complexion.
Celine soon realized it wasn’t just about sharing her routine; it was about helping people find confidence through healthy skin. Those with skin concerns often lack self-assurance, and the maze of skincare products can be daunting.
So, she took it upon herself to offer free skincare consultations to her friends. It brought her immeasurable joy to witness their transformations – to see them glow with newfound confidence.
And that’s when Celine decided to dedicate her life to the world of beauty. Her mission? To empower every individual, one glowing face at a time.
Today, she’s the driving force behind Sunday Glow, with a staggering 542.1K followers and an impressive 12.4 million likes on TikTok. But it’s not just about the numbers; it’s about the invaluable skincare wisdom she imparts.
Celine’s TikTok isn’t just about trends; it’s about transformation. She’s on a mission to make you feel more beautiful and confident than ever before.
So, if you’re ready to embark on a journey towards glowing skin and unwavering confidence, you’ve come to the right place. Follow Celine on Sunday Glow and let her guide you on your path to radiant beauty.
Remember, confidence begins with self-love, and self-love begins with healthy, glowing skin. Thanks for tuning in, and stay beautiful, everyone!
