Make your guess on how many beauty supply store brands are Black-owned or founding-family-owned. What are beauty supply stores you may ask? And is it important for their products to be Black-owned or family-owned? When you walk into a beauty supply store, the products discussed below are the dominant brands in the store. They make up the majority of product sales by Black-Americans and Black-Canadians for all beauty supply stores including Sally’s Beauty, U.S Hair and Beauty, Beauty R Us, Beauty Supply Warehouse, Clore Beauty, and more. Typically these beauty supply stores are owned by Korean-Americans and cater to women and men of color with textured hair. Almost three-quarters of U.S beauty supply stores are owned by Korean-Americans I worked in a beauty supply store for a couple of years in Toronto Canada and as a black woman, I was quite surprised by how few benefits their very own black-owned employees receive and how many products are not black-owned considering most of the customers are of African descent. In another blog article, I will dive into the issues and injustices that occurred to black employees like myself working at a Korean-owned beauty supply store. However, this blog is just to highlight where our dollars are going. Money that we have all worked so hard to acquire. It is also why I created Sol Archives and advocate for beauty enthusiasts, especially black women and young entrepreneurs, to go into beauty entrepreneurship to give consumers more options in beauty while creating a business that can be your family’s legacy.
Let’s dive deeper.
Mielle
Mielle is not Black-owned anymore, it was sold to P&G in January 2023
Original Founder: Monique Rodriguez, owner and founder of Mielle, is a true trailblazer, and a beauty boss. However, in January 2023, the brand was sold to P&G (Proctor and Gamble)
New Owners of Mielle: Proctor and Gamble Board of Directors since January 2023
Carol’s Daughter
Carol’s Daughter was once Black-owned or family-owned but Carol’s Daughter was acquired in October 2014 by L’Oréal USA.
Shea Moisture
Shea Moisture is not Black-owned anymore
Unilever acquired Sundial Brands, the maker of Shea Moisture, for a whopping $1.6 billion
Adore Hair Color
Adore Hair colour is not Black-owned. It is found predominantly in beauty supply stores and can only be purchased through Asung Trading Inc., a Korean beauty wholesaler that sells beauty products to beauty supply owners.
President of Asung Trading in Canada for 17 years: Chang Seungchill
Ampro Shine and Jam
Ampro Shine and Jam is not Black-owned
Founder of Ampro: Mr. Irving Lansky from Memphis TN
Screenshot of their About page taken directly from their website.The photo of this lovely woman of color represents who the brand caters to
Kinky Curly Original Hair Products
Kinky-Curly is Black-owned
Kinky-Curly founder Shelley Davis is from the Caribbean nation of St. Vincent and the Grenadines. She launched Kinky-Curly in 2003 and offers all-natural hair products for women and children with natural hair.
Camille Rose
Camille Rose is Black-owned
Meet Janell Stephens, the founder of Camille Rose. @camillerosenaturals products are ingredient focused and handcrafted with natural herbs, butters, oils, and LOVE
Dark and Lovely
Dark and Lovely is not Black-owned
Nicolas Hieronimus Current CEO of L’Oreal Group
L’Oreal currently manufactures Dark & Lovely, which is the leading brand of chemical hair relaxer in the U.S. The Dark & Lovely hair relaxer brand was first launched by a company called Carson Products back in 1978.
Francoise Bettencourt Meyers, the granddaughter of the founder of L’Oreal, is the richest woman in the world.
Bettencourt Meyers and her family own around 33% of L’Oreal stock.
Creme of Nature & Lotta body
Creme of Nature and Lotta Body is not black-owned
Colomer Beauty Brands is the manufacturer of Creme of Nature and Lottabody®, Revlon acquired The Colomer Group in 2013
Debbie Perelman
President & Chief Executive Officer, Revlon
Olive Oil Beauty Products
OliveOil ORS is not black-owned anymore
founded by Namaste Laboratories, LLC and is now owned by Dabur India Ltd
In 1998 Namaste Laboratories, LLC launched the Organic Root Stimulator™ brand. Namasté Laboratories was founded in 1996 by Gary Gardner. FMCG major Dabur India Ltd. bought Namaste Laboratories, LLC in 2010 for $100 million (US) founded by S. K. Burman
Dabur India Ltd Meet the Burmans: The family behind Dabur, a 140-year-old Ayurvedic brand that is now valued at $9.6 billion and also owns ORS Olive Oil
Aunt Jackie’s, Africa’s Best, Texture My Way, Red Fox
Aunt Jackie’s is not Black-owned, Africa’s Best is not Black-owned, Texture My Way is not Black-owned Redfox is not Black-owned
House of Cheatham, an investment group owns Aunt Jackie’s and Dwan White is not the owner of Aunt Jackie’s but is the global marketing director, and has worked there since 2001.
Founder and CEO of House of Cheatham for 27 years
Cantu
Cantu is not Black-owned
Rick Cantu founded the hair brand in 2003.
Cantu was acquired by PDC Brands in June 2015. CVC Capital Partners acquired PDC Brands in 2017. Some notable people at CVC Capital Partners include co-founders Donald Mackenzie, Rolly van Rappard and Steve Koltes. John Clark is the company’s current managing partner.
Not able to find a photo of Rick Cantu
John Clark- Managing Partner and CEO of CVC Growth Partners at CVC Capital Partners
Steve Koltes co-Founder of CVC Capital Partners
TGIN
TGIN is black-owned
Chris-Tia Donaldson, is the Founder of Thank God It’s Natural (tgin).
Chris-Tia Donaldson, the powerhouse behind Thank God It’s Natural (tgin), where she holds the titles of Founder and Chief Executive Officer, is making waves in the natural hair and skincare industry. Her products, found in major retailers like Walmart, Target, Whole Foods, Sally’s Beauty, and Walgreens, have become go-to choices. Juggling day-to-day operations, sales, and strategic partnerships, Chris-Tia’s influence extends beyond the beauty aisle.
Highlighted in notable media outlets such as USA Today, Marie Claire, Essence, Black Enterprise, Ebony, Heart & Soul, and the Chicago Tribune, Chris-Tia is a recognized figure in the entrepreneurial sphere. Her book, “Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair,” not only soared as a #1 Amazon bestseller but was also dubbed the “Natural Hair Bible” by Essence Magazine.
Before venturing into her own company, Chris-Tia navigated complex business transactions for Fortune 500 companies, delving into technology and open source code. Armed with an A.B. in Economics with high honors from Harvard University and a degree from Harvard Law School, Chris-Tia seamlessly blends business acumen with her passion for natural hair care.
In 2015, her life took an unexpected turn with a breast cancer diagnosis. Through the challenging treatment phase, she discovered the critical role finances play in accessing life-saving care. Witnessing a gap in support services for women facing similar struggles, she decided to use her platform to advocate for those dealing with financial difficulties during treatment. Her commitment extends to addressing health disparities related to race and socio-economic factors. Through the tgin Foundation, Chris-Tia empowers women to listen to their bodies, ensuring that no one faces the battle alone.
founder and CEO of TGIN (Thank God It’s Natural), passed away on Saturday November 13 2021. She was 42.
Conclusion