You just need a love for beauty and some time to create content and you can grow a small audience that helps pay for your expenses while living the life you desire in 2024. It is not easy, but it’s so simple a child could do it, and here are some examples of children/families doing it! Beauty side hustles are so fun and engaging that it doesn’t feel like work. Hi, I’m Sarah, a beauty brand marketer and beauty serial entrepreneur for 5 years, here is a literal step-by-step on starting your beauty side hustle online! These are fun work-from-home projects centered around homemade products, wholesale products, dropshipping products, and print-on-demand
Here are the ONLY 5 things you should think about when it comes to beauty side hustles.
- Product & Packaging: what product you’re selling and how you’re selling it (homemade, dropshipping, wholesale, white label or print on demand)
- Website: which platform will you use, a free one like Big Cartel or Shopify with more features? For an absolute beginner in this guide, we will use Big Cartel and allow you to make the decision on whether to switch/migrate later
- Shipping: how will you ship the product? By yourself, drop ship it or use a fulfillment center?
- Customer support: Your customer support must be A1 to enhance customer experience. You can hire someone on Fiverr or Upwork to help with customer support
- Content: How will you drive traffic to your product and website? TikTok, YouTube, Instagram or Facebook? Also, I’ll mention tips for creating content with no product
That’s it! Now let’s break down all 5 parts to provide more clarification.
Embarking on a beauty side hustle can be both thrilling and daunting, especially if you’re venturing into the online realm. In this comprehensive guide, we will break down the essential considerations for starting your beauty side hustle, focusing on five crucial aspects that will set you on the path to success. So, buckle up, fellow beauty enthusiasts, because your entrepreneurial journey is about to take off!
1. Product & Packaging: Crafting Your Unique Beauty Offering
In the vast world of beauty, your product and its presentation can make or break your side hustle. What you’re selling and how you’re selling it are pivotal decisions. Whether it’s homemade creations, dropshipping wonders, wholesale acquisitions, or print on demand marvels, your choice defines your brand.
Homemade Magic:
- For those with a passion for concocting their own beauty elixirs, the homemade route beckons. Share the love by detailing the crafting process and ingredients.
Dropshipping Dreams:
- Dive into the world of dropshipping, where you curate a collection without handling inventory. Explore suppliers that align with your brand and aesthetic.
Wholesale Wonders:
- Opting for wholesale involves sourcing ready-made products in bulk. This is an excellent choice for those who want to focus on marketing and customer engagement.
White Label Excellence:
- White labeling allows you to brand existing products as your own. It’s an ideal option for those who want to kickstart their brand without the hassle of product development.
Print on Demand Chic:
- If custom designs are your forte, explore print on demand. Create unique, on-trend designs, and have them printed on various beauty products, from makeup bags to apparel.
2. Website: Big Cartel or Shopify – A Gateway to Your Beauty Empire
Your website is your digital storefront. Choosing the right platform is crucial for a seamless and visually appealing customer experience.
Big Cartel: A Beginner’s Haven:
- For absolute beginners, Big Cartel is an excellent starting point. Its user-friendly interface and free plan make it accessible for those dipping their toes into the e-commerce waters.
Shopify: Powerhouse of Features:
- As your beauty empire grows, you might contemplate migrating to Shopify. With a myriad of features and customization options, it caters to the needs of thriving online businesses.
3. Shipping: Navigating the Logistics of Delivery
How your products reach your customers is a logistical puzzle. Consider your options: handling it yourself, dropshipping, or using a fulfillment center.
DIY Shipping:
- Take control of the entire shipping process. It’s hands-on but grants you complete autonomy over your products’ journey.
Dropshipping Ease:
- Let go of the shipping headaches by embracing dropshipping. Your chosen supplier handles the fulfillment, leaving you to focus on marketing and growth.
Fulfillment Center Magic:
- For a balance between control and convenience, opt for a fulfillment center. They handle storage, packing, and shipping, giving you more time for strategic business decisions.
4. Customer Support: Elevating the Customer Experience
A stellar customer support system is non-negotiable. From answering inquiries to resolving issues, this aspect can make or break your brand.
- Outsourcing Support:
- If managing customer support is overwhelming, consider outsourcing. Platforms like Fiverr or Upwork can connect you with freelancers adept at providing top-notch customer service.
5. Content: Driving Traffic in the Digital Landscape
Your online presence is your brand’s voice. Harness the power of TikTok, YouTube, Instagram, or Facebook to amplify your message and captivate your audience.
- Choosing the Right Platform:
- Select platforms aligned with your brand and target audience. TikTok for short, engaging videos, YouTube for in-depth tutorials, Instagram for visual storytelling, or Facebook for community building.
- Tips for Content Creation:
- Don’t have a physical product yet? No worries! Share your beauty journey, tips, and tricks. Engaging content builds anticipation and trust before the launch.
In conclusion, launching your beauty side hustle is an exhilarating journey, and these five factors are your guiding stars. Remember, your unique vision combined with strategic planning and a dash of digital finesse can turn your side hustle into a thriving beauty empire. So, go ahead, dream big, and let your beauty brand shine in the vast expanse of the online world!
