12 Instagram Reel Ideas for a Beauty Business

Instagram Reel ideas for your beauty business!

One of these ideas got 100k views overnight! Here are 12 ideas for Instagram reels for beauty businesses that include 5 extra points to explore the idea! Examples include questions/polls, product demonstrations, POV, storytimes, makeup tutorials, skincare routines, before-and-after transformations, product reviews, Q&As, behind-the-scenes, and collaborations.

These strategies can be used for TikTok, Youtube Shorts, and Facebook Reels!

1. Ask Engaging questions/Polls

Personal example: @solbeauty

For my beauty brand (hair extensions), I filmed a video with me just combing/brushing the hair and asking one question. Overnight the video blew up to 100k views and had over 20k likes and thousands of visitors to my website leading to more sales. Sometimes it just takes one video to change your life.

Here’s the link to the direct TikTok Video: Click Here to go to TikTok

100 Beauty Brand TikTok or Instagram Reel Ideas For Small Businesses

2. Product demonstrations: Show how to use your products, highlighting their features and benefits.

Use a trending audio

Know your target market: Your demonstrations should be tailored to your intended audience. If you’re trying to sell a product to teenagers, for instance, your demonstration should be more fun and interesting.

Begin with a concise opening: Start your showing by presenting yourself and the item you are advancing. Describe the product’s advantages and capabilities for the user.

Point out the advantages: Highlight the product’s features and demonstrate how it works. If you are promoting a curling iron, for instance, demonstrate how quickly it heats up and how it can be used to create various styles.

Show when results: By comparing results from before and after, you can demonstrate how the product can improve things. For instance, if you are promoting a skincare item, demonstrate how it can enhance skin texture and appearance.

Inspire communication: By asking questions, sharing advice, and having a conversation, you can encourage your audience to interact.

Give examples: If possible, offer product samples to your audience so they can try it out for themselves.

A call to action at the end: By letting your audience know where to buy the product and offering any discounts or promotions, you can encourage them to buy it.

3. Short Storytime

Everyone loves a good story! Tell your viewers/customers stories about other amazing customers and how they used your product to overcome a problem, behind-the-scenes experiences, or something that made your day.

Be sure to keep the storytimes more positive to get more positive feedback from viewers. If the story is about a negative experience, try to turn it into a positive outcome.

Example: @pinkpureecosmetics (left) and @shop.west.main (right)

4. Makeup Tutorials/Hacks:

Teach your followers how to achieve different makeup looks using your products

Plan your tutorial: Plan the steps you will take to achieve the makeup look you want to achieve. Make a list of the products you’ll use and how you’ll apply them.

Set up your space for filming: You can film your tutorial in a well-lit location. Check to see that there are no distracting objects in the background.

Collect your tools and products: Prepare all of the makeup tools and products required for the tutorial. Make sure they are easily accessible and organized.

How to apply makeup in stages: As you put on the cosmetics, make sense of each step plainly and gradually, ensuring your adherents can track. Show the makeup application from various perspectives and in close-ups with a mirror and a camera.

Suggestions for products: Mention the specific products you use and explain why you like them throughout the tutorial. If your followers don’t have access to the same products, offer alternatives.

Engage your target market: Your followers should be encouraged to ask questions and provide feedback. Respond to messages and comments to establish a following for your makeup tutorials.

Upload your edited video: To produce a polished final product, edit your footage. Add inscriptions, music, and illustrations to make your instructional exercise really captivating. Your video should be uploaded to the platform of your choice, such as YouTube, Instagram, or TikTok.

Keep in mind that your makeup tutorials should always be real and honest. Be willing to experiment with new methods and learn from your followers while also sharing your expertise and knowledge. You can grow into a devoted following and a respected authority in the makeup industry with practice and time.

5. Short Videos of Product Packaging/Order Packing/Filling Product

Everyone wants to see how their product was packaged before it arrives to them. That is the perk of supporting small businesses! The attention to detail that small business owners have with packaging and fulfilling orders is something that can’t be seen with larger businesses. That is why those types of videos perform very well!

Example: @glowrecipe @bleedpinkbeauty and @nastycreations

6. Skincare routine:

Share your skincare routine and the products you use, including any tips or tricks

Make a video plan: Choose what kind of video you want to make. Will it be a brief product review or a comprehensive guide to a skincare regimen? Which products are you going to use? Will you finish the look with makeup?

Collect your goods: Gather all of the skincare items that you will be using in the video. This incorporates cleaning agents, toners, serums, creams, and some other items you might need to incorporate.

Make your skin ready: Purify your skin completely and apply any skincare items you generally use prior to beginning your daily schedule.

Start recording by: Start filming the video now. Introduce yourself and the products you’ll be using in the video at the beginning.

Apply each item: Explain what each product does and how to use it as you apply it to your skin. You could, for instance, apply a cleanser and talk about how it gets rid of dirt and makeup while revitalizing your skin.

Share hints and techniques: If you have any helpful hints or tricks for using the products, such as how to apply them correctly or how often they should be used, please share them.

Display the outcomes: Show the results after using all of the products. This could be in the form of before-and-after pictures, a demonstration of how makeup applies more smoothly on skin that has just been cleansed, or simply a picture that shows how your skin looks and feels after you finish the routine.

Final thoughts: Summarize the products you used and any final thoughts or suggestions you have at the end of the video.

Upload and modify: Upload the edited video to your website or social media platforms as needed.

Advance your video: To get your video in front of as many people as possible, share it on social media and other platforms.

Keep your video interesting and informative at all times, and don’t forget to highlight the special qualities of the products you’re using. You can make an effective skincare routine video tutorial with these steps that will help your audience achieve beautiful, healthy skin while also showcasing your products.

7. Short Statements/Quotes, or POV (Point of View)

The POV trend is a video that speaks directly to the viewer and inserts them into whatever scenario the creator has constructed. Often the creator will address the viewer directly or show the viewer a niche scenario from a first-person perspective.

100 Beauty Brand TikTok or Instagram Reel Ideas For Small Businesses

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8. Before-and-after transformations: Show the transformation that your products can achieve on real customers

Pick genuine clients: You should select actual customers who have utilized your products for your before-and-after transformations in order to increase their effectiveness. As a result, the transformations will appear more real and more relatable to your intended audience.

Photograph in high quality: You need to take high-quality photos that clearly show the before and after results to show how your products can make a difference. To ensure that the photos are comparable, use consistent lighting and background.

Get customer approval: The customers whose photos you want to use in your before-and-after transformations must give their permission. This can be accomplished by obtaining signed release forms or recorded verbal consent.

Please share the changes: You can share the before-and-after transformations on your website, social media platforms, or other marketing channels once you have created them. Make a point to incorporate a short depiction of the items utilized and the advantages they give.

Make use of reviews: You can also include customer reviews to increase the impact of your products even more. These can be as composed audits, video tributes, or web-based entertainment posts.

Follow the results: Last but not least, it’s critical to keep tabs on the effects of your prior and subsequent transformations on sales and brand recognition. Measure engagement and conversion rates with analytics tools and adjust as necessary to optimize your marketing efforts.

9. Product Reviews: Share your honest thoughts on new/popular products on the market and how they perform compared to your product

Research the product: Before writing a review, it’s important to research the product thoroughly. Look up information about the brand, the product’s ingredients, and its claims. Try to find out what makes the product unique or different from others on the market.

Test the product: Use the product as directed, and take note of how it performs. Pay attention to the texture, scent, and how it feels on your skin. Also, note how well it performs compared to your beauty product.

Compare with other products: Research other similar products and compare them to the one you are reviewing. Look at their ingredients, price, and performance. Take note of any similarities or differences, and use this information to provide context for your review.

Write the review: Start with a brief introduction, including the name of the product, the brand, and what it claims to do. Then, describe your experience with the product and how it compares to your beauty product. Be honest and objective, and include both positives and negatives.

Include photos or videos: If possible, include photos or videos of the product in use or swatches on your skin. This can help readers get a better sense of the product’s performance.

Provide a conclusion: In your conclusion, summarize your thoughts on the product and whether or not you would recommend it to others. Be sure to explain why you feel this way.

Remember, when reviewing products, it’s important to be honest and objective. Don’t be afraid to share both positive and negative feedback, and provide as much detail as possible to help your readers make an informed decision.

10. Q&A: Answer frequently asked questions about your products or the beauty industry in general

Choose the most frequently asked questions: Make a list of the frequently asked questions about your products or the beauty industry by customers or potential customers. You can get this information from customer reviews, comments on social media, emails, or conversations with your customer service team.

Put the questions in order: Sort your list of questions according to the subjects they cover. You could, for instance, group questions about the safety of makeup, skincare routines, and ingredients.

Create responses that are concise and clear: Clearly and concisely record the responses to the questions. Avoid using technical terms that could confuse your audience and stick to simple language. Make sure that the responses are useful and informative for the reader.

Use pictures: If at all possible, use images, diagrams, or videos to illustrate your responses. Using visual aids can help readers comprehend your explanations better.

Make your Q&A public: Publish your Q&A on your website, in a brochure, or on social media. You can also use your Q&A to make useful videos or blog posts.

Examples of frequently asked questions about the beauty industry and possible responses are as follows:

Q: In skincare products, what distinguishes natural from synthetic ingredients?
A: While synthetic ingredients are produced in a laboratory, natural ingredients are derived from plants, animals, or minerals. While both kinds of ingredients can be safe and effective, some people prefer natural ones because they are thought to be gentler on the skin.

Q: What are some common errors in makeup that should be avoided?
A: Applying too much bronzer or blush, overplucking your eyebrows, not properly blending your eyeshadow, and using too much foundation are all common makeup mistakes to avoid.

Q: What advantages are associated with using a facial serum?
A: In order to deliver a high concentration of active ingredients to the skin, facial serums are light and quick to absorb. They can improve skin texture and tone, boost hydration, and assist in diminishing the appearance of fine lines and wrinkles.

11. Behind-the-scenes: Give your followers a sneak peek into the inner workings of your business

Decide on your content: Think about what aspects of your business you want to show your followers. You could give them a tour of your office or workspace, show them how you make your products, or introduce them to your team.

Plan your content: Make a plan for what you want to share and when. You don’t need to share everything at once, but it’s important to keep your followers engaged by sharing new content regularly.

Be authentic: Don’t be afraid to show the messy or imperfect aspects of your business. Authenticity is key to building trust with your followers.

Use captions: Use captions to explain what you’re showing and why it’s important. This will help your followers understand the context of your behind-the-scenes content.

Engage with your followers: Ask for feedback and respond to comments and messages. This will help you build a stronger connection with your followers and show that you value their input.

Remember, behind-the-scenes content is all about giving your followers an inside look into your business. By sharing your process and your team, you can build trust and loyalty with your followers.

12. Collaborations: Partner with other beauty influencers/UGCs or brands to create unique content for your followers

Identify potential collaborators: Start by identifying influencers/UGCs or brands that align with your values and target audience. You can use social media platforms, industry events, or influencer marketing agencies to find potential collaborators.

Reach out to collaborators: Once you have identified potential collaborators, reach out to them and pitch your collaboration idea. Be clear about your objectives and what you hope to achieve from the collaboration.

Plan the collaboration: Work with your collaborators to plan the collaboration. Determine what type of content you want to create, how you will promote it, and what timeline you will follow. Be sure to set clear expectations and deadlines.

Create content: Once you have planned the collaboration, start creating content. Work closely with your collaborators to ensure that the content meets your objectives and is of high quality.

Promote the content: Once the content is created, promote it on all your social media channels and encourage your collaborators to do the same. You can also consider running paid promotions to reach a wider audience.

Analyze the results: After the collaboration, analyze the results to determine what worked well and what could be improved for future collaborations. Use this feedback to refine your collaboration strategy and create even better content in the future.

Remember, collaborations should be mutually beneficial for all parties involved. By working together, you can reach new audiences, create engaging content, and build long-lasting relationships in the beauty industry.

I hope you found these 12 Instagram Reel ideas helpful for your beauty business! Download the $0 Marketing Budget Playbook for free!

One implemented strategy from these tips could bring in thousands of $$$$ in your business and change your life!

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